Curious in regards to the largest 2025 pet business developments? Every spring, International Pet Expo gives a front-row seat to the way forward for the pet house, and this yr’s occasion delivered in a giant approach. From next-level diet and interactive canine toys for enrichment to pet wellness grooming merchandise, right this moment’s pet dad and mom need extra than simply meals and enjoyable — they’re in search of holistic, purposeful, and handy options for his or her furry companions.
Missed the present? We have got you coated. Whether or not you are an impartial retailer, vendor associate, or pet business professional, this recap spotlights one of the best new pet merchandise International Pet Expo needed to provide — from buzz-worthy launches to shelf-ready alternatives.
🥣 2025 Pet Vitamin Developments: High Freeze-Dried Pet Meals & Past
As a part of the rising motion towards health-conscious feeding, many manufacturers showcased prime freeze-dried pet meals and different nutrient-dense codecs designed to fulfill right this moment’s ingredient-savvy consumers.
Primal launched Kibble within the Uncooked for Cats — a revolutionary freeze-dried format designed to “Serve like Kibble. Nourish like Uncooked.” This new providing delivers Primal’s uncooked diet in a simple, scoop-and-serve fashion that is as handy as kibble however crafted to assist the advantages of uncooked feeding.
Open Farm launched Epic Mix Baked Kibble, a layered system that includes oven-baked kibble with air-dried morsels and organ meats for wealthy, bioavailable vitamins and a singular texture that helps whole-body well being.
Important Necessities expanded its widespread Crunchy Nibs line with a completely new providing: Gentle Nibs for canine and cats. These modern formulation convey uncooked diet in a softer, chewier format with new protein choices, excellent for coaching or choosy pets.
Orijen showcased Wild Reserve Cat Meals, that includes wild-caught proteins and omega-rich substances for premium feline diets.
Fussie Cat rolled out Market Recent Tuna Kibble, a seafood-forward choice with excessive palatability and clear substances.
FirstMate expanded the Restricted Ingredient Line with new sizes and formulation — ultimate for retailers searching for allergen-friendly, trial-ready choices.
NutriSource launched eight new kibble formulation beneath its Alternative Line, a balanced and nutritious weight loss program that prioritizes animal protein because the #1 ingredient, supplied at an reasonably priced value level. The launch additionally included complementary Grillers Treats and Cans designed for rotational feeding and dietary selection.
SmallBatch launched its new Completely Cooked Line for Cats, providing frivolously cooked frozen sliders ready sous-vide fashion. These are full and full meals, mirroring the model’s present frivolously cooked choices for canine — excellent for cat dad and mom searching for a gently ready, whole-food weight loss program.
Ziwi launched Air-Dried Trial Packs and new Selection Packs of Cans for Canine and Cats, providing premium, bite-sized diet and handy feeding selection at an accessible value level.
💡 Retailer tip: These formulations meet the demand for elevated diet, whereas providing versatile codecs for trial, rotation, and long-term feeding plans.
🍖 Toppers, Treats, & Hydration Boosters That Add Worth (and Taste)
Past fundamental treats, pet dad and mom are searching for choices that improve hydration, add purposeful worth, and elevate mealtime — a pattern highlighted by most of the finest new pet merchandise at International Pet Expo.
Stella & Chewy’s new Marie’s Magical Breakfast Sprinkles are designed so as to add taste and morning diet, whereas Stella’s Shredrs in Beef ship protein-packed texture.
Petcurean launched Now Recent Good Gravy, a flexible topper that may be served dry or combined with water to encourage hydration.
OC Uncooked added Daring Builders, Bulk Bins, and new frozen treats, ultimate for uncooked feeders in search of handy, high-protein choices.
Inexperienced Juju expanded with Freeze-Dried Veggie Blends and Complete-Meals Probiotics, tapping into the the rising curiosity in whole-food wellness.
💡 Retailer tip: These merchandise are perfect for upselling, providing pet dad and mom a option to improve on a regular basis meals and enhance their pets’ well being in handy, trial-friendly codecs.
🧠 Interactive Canine Toys & Enrichment Developments for Smarter Play
Interactive canine toys and enrichment instruments had been a significant spotlight at 2025 International Pet Expo. These improvements assist each psychological stimulation and wellness — a rising precedence for right this moment’s pet dad and mom.
Woof is happy to introduce Lick Mats, designed with suction bases and a mixing bowl middle—excellent for pairing with Lick Mixes and preserving canine engaged longer.
Tall Tails introduced new additions to its present Foraging Mat assortment in enjoyable, trending patterns reminiscent of Succulent Backyard, Busy Bee, and the colourful Wildflower choice. Additionally new are Enrichment 2-Packs in enjoyable nature-themed shapes and crafted from pure rubber, and Jointed Toys in summer-ready shapes, to assist energetic play.
Redbarn revealed recent packaging and expanded product strains for puppies, small breeds, and pores and skin & coat assist — plus new DuraBulls chews made for critical gnawers that are available quite a lot of shapes to fulfill any pup’s preferences.
💡 Retailer tip: This stuff are usually not solely eye-catching on the shelf — they cater to wellness-focused consumers in search of enrichment merchandise with objective.
🛁 Pet Wellness & Grooming Merchandise for a Clear Routine
With a rising concentrate on pet wellness grooming merchandise, extra pet dad and mom are selecting clear, light care routines that assist their animals’ general well being.
Earth Rated expanded their grooming line, which options wipes in quite a lot of fragrances, coat-specific shampoos, and tub options crafted with clear substances — excellent for delicate pets and eco-conscious households. Whether or not you favor a mild unscented product or want a sprig for in-between baths to the touch up the freshness, Earth Rated has choices for all grooming wants.
💡 Retailer tip: Do not overlook the grooming aisle! A curated choice of pure, high-performance grooming merchandise helps full a complete wellness providing in-store.
🔮 High 2025 Pet Business Developments from International Pet Expo
From purposeful meals to smarter playtime, these 2025 pet business developments are reshaping what pet dad and mom need and what savvy retailers have to inventory.
1. Freeze-Dried & Air-Dried Pet Meals Go Mainstream
Customers need whole-food diet with out the prep. Manufacturers are assembly demand with prime freeze-dried pet meals, air-dried kibble, and raw-infused choices that mix comfort with clear labels.
2. Interactive Canine Toys for Enrichment & Psychological Wellness
Neglect boring chew toys — 2025 is all about interactive canine toys and enrichment instruments that have interaction pets’ minds. Suppose puzzle mats, lick-based play, and toys that promote calm, focus, and energetic enjoyable.
3. Clear, Practical Grooming Merchandise for Wellness-Acutely aware Consumers
Pet dad and mom are upgrading their grooming routines. The newest pet wellness grooming merchandise characteristic light, plant-based formulation that assist pores and skin well being and align with whole wellness developments.
4. Treats, Toppers & Hydration Boosters That Do Extra
The deal with aisle is evolving. Immediately’s toppers and treats are all about added advantages — from hydration assist to intestine well being and mealtime taste boosts. These are high-impact upsells.
5. Greatest New Pet Merchandise Driving Innovation in 2025
Throughout each class, one of the best new pet merchandise from International Pet Expo steadiness efficiency, sustainability, and transparency — all values that resonate with right this moment’s conscious pet dad or mum.
💡 Retailer tip: Stocking these developments now units your cabinets aside — and reveals clients you perceive what pet care seems to be like in 2025.
📲 Keep Linked: Watch the Present Highlights on Instagram
🛒 Stock Up & Keep Forward
From forward-thinking diet to enrichment and wellness, one of the best new pet merchandise from International Pet Expo mirror the values of right this moment’s pet dad and mom. Staying forward of 2025 pet business developments provides impartial retailers the sting.
👉 Store now at orders.petfoodexperts.com 📞 Or contact your PFX rep for suggestions and assist
This is to fuller bowls, happier pets, and smarter cabinets.
