In a current press launch Mars Petcare introduced: “the launch of Royal Canin Contemporary Well being Diet, a science-based method and contemporary perspective on well being by way of vitamin, reinforcing the model’s 55 years of pet vitamin experience. Royal Canin Contemporary Well being Diet makes use of a contemporary nutrient design to create meals that assist canine well being, from immune operate to digestive wellness, tailor-made to particular person canine’s particular life stage.“
After “55 years” of kibble and canned pet meals, Royal Canin has determined to take a “contemporary perspective” on pet meals.
That is Mars Petcare Royal Canin’s new pet meals…
A detailed up picture of the pet meals…

Per the ingredient checklist, the above 4 substances are the one meals substances included on this pet meals (the remaining are dietary supplements). Rice is listed as the primary ingredient – which tells us (per pet meals rules) rice is the heaviest ingredient within the meals (comprises extra rice by weight than some other ingredient).
The Royal Canin web site makes NO claims of the pet meals being human grade, it’s a feed grade pet meals.
And the associated fee?
Per Chewy.com, a case of seven 14.1 ounce pouches sells for $70.12. Or…$0.72 per ounce.
How does the price of Mars Petcare Royal Canin’s new contemporary/cooked feed grade pet meals evaluate to a contemporary/cooked human grade pet meals?
Additionally obtainable on Chewy.com is human grade pet meals JustFoodforDogs; 100% human edible substances (together with dietary supplements) and manufactured in a licensed human meals facility.
Hen is listed as the primary ingredient within the JustFoodforDogs product, which means hen is the heaviest ingredient (comprises extra hen by weight than some other ingredient).
The price of this human grade pet meals – $76.99 for a case of seven 18 ounce pouches. Or…$0.62 per ounce.
For $0.10 LESS per ounce, pet homeowners may present their pet with a human grade pet meals (as a substitute of a feed grade pet meals).
Each Royal Canin and JustFoodforDogs have veterinarians on employees, each manufacturers have carried out pet meals analysis, and each manufacturers have carried out feeding trials.
these two contemporary pet meals side-by-side:

Two factors:
‘Contemporary’ doesn’t assure human grade substances.
Value doesn’t equal human grade substances and manufacturing requirements.
Earlier than you belief your pet’s life with a pet meals, do your homework.
Susan ThixtonPet Meals Security AdvocateAuthor Purchaser Beware, Co-Writer Dinner PAWsibleTruthaboutPetFood.comAssociation for Reality in Pet Meals

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