Purina Sales Drop as Benefits of Fresh Food Evidenced in a New Study – Truth about Pet Food

Based on a brand new publish revealed in PetFoodProcessing.com, Purina Pet Meals gross sales have dropped dramatically in 2025. “Dealing with continued struggles to realize momentum in pet care, Nestlé is planning to focus in on the cat class, which it revealed throughout its nine-month and third-quarter earnings name. Moreover, the corporate additionally shared plans to cut back its headcount by 16,000 over the subsequent two years in efforts to avoid wasting prices, in accordance with its monetary report for the interval, ended Sept. 30.”

This similar publish disclosed that Purina Pet Meals gross sales have dropped within the first 9 months of 2025 (in comparison with the primary 9 months of 2024) by $550 million {dollars}.

Maybe Purina’s gross sales are dropping resulting from elevated pet proprietor consciousness of the dietary variations between extremely processed feed grade pet meals (kibble) and minimally processed human grade pet meals, backed by science proving what so many people already know – the advantages of recent human grade pet meals.

In a latest yr lengthy research funded by The Farmer’s Canine pet meals – “Senior canines demonstrated dramatic adjustments in metabolism after 30 days when transitioned from a kibble weight-reduction plan to a recent meals weight-reduction plan, which have been sustained throughout the year-long feeding interval, displaying wholesome adaptation to a decrease carbohydrate, minimally processed meals.”

From the press launch relating to the research: “Outcomes revealed that canines fed the recent meals skilled a fast and sustained metabolic shift after only one month, marked by decrease ranges of superior glycation finish merchandise (AGEs) – dangerous compounds linked to ageing and persistent illness. These canines additionally confirmed decreased sucrose and 1,5-anhydroglucitol (a glycemic management biomarker), and notably decrease concentrations of particular AGEs resembling N6-carboxymethyllysine and pyrraline—highlighting the advantages of avoiding high-heat-processed diets.”

A number of years in the past recent pet meals producer JustFoodforDogs funded a digestibility research discovering a recent meals weight-reduction plan is “40% extra digestible when in comparison with related research that regarded into dry pet food.”

Dr. Anna Hielm-Björkman of the College of Helsinki has revealed quite a few research evidencing the well being advantages of minimally processed pet meals, together with one which “investigated how a canine’s adolescence weight-reduction plan would possibly affect the event of persistent enteropathy (CE), which is a long-term, persistent intestine situation, later in life. Utilizing knowledge from Finnish canines, we discovered that feeding puppies and adolescent canines non-processed, meat-based diets, together with uncooked bones, cartilage, and human meal leftovers, was linked to a decrease threat of CE. Berries in puppyhood have been additionally protecting. Alternatively, diets excessive in processed carbohydrates, resembling kibble, and feeding rawhides throughout puppyhood elevated the chance of CE. The findings counsel that weight-reduction plan in adolescence performs an vital position in intestine well being later in life.”

Susan ThixtonPet Meals Security AdvocateAuthor Purchaser Beware, Co-Writer Dinner PAWsibleTruthaboutPetFood.comAssociation for Fact in Pet Meals

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