Strategic management transitions help post-acquisition integration and place PFX for continued progress and operational excellence.
PFX, the main distributor within the pet specialty trade, at this time introduced a number of senior management transitions and promotions as the corporate enters an thrilling new chapter following the acquisition of choose belongings from Animal Provide Firm (ASC).
“These management updates mirror our dedication to constructing a stronger, extra unified group,” stated Michael Baker, President & CEO. “We’re aligning our folks, priorities, and processes to help long-term progress and proceed delivering excellence for our companions.”
Jim Martin Retires as CFO After Three Years of Service
After three impactful years as Chief Monetary Officer, Jim Martin formally retired on March 14, 2025. Jim’s contributions in constructing a powerful monetary basis, driving collaboration, and mentoring rising leaders have left a long-lasting legacy at PFX.
“Jim’s regular steering and integrity have helped form who we’re at this time,” stated Baker. “We thank him for his service and need him effectively in retirement.”
Management Transitions and Appointments
Paul McCarron has been appointed Chief Monetary Officer and can oversee Accounting, Monetary Planning & Evaluation (FP&A), and Procurement. Beforehand Chief Working Officer, Paul brings deep expertise in accounting and provide chain management and can proceed to construct on the sturdy monetary groundwork laid by Jim Martin.
Elaine Rei-Lavalley will proceed to guide the Accounting and Finance groups by way of this transition. She will probably be supported by Joe Meddings, Oleg Nikitin, Carmen Cochran, and Michael Martin. Brian Fredricks, previously ASC’s Director of FP&A, has joined PFX in the identical position and brings with him a staff of extremely expert FP&A professionals.
Phylicia Proulx, Chief of Employees, will help govt management in driving alignment and strategic initiatives. She will even function Interim Director of Buying Operations all through the mixing.
Brian Wyrostek, SVP of Enterprise Intelligence & 3P/PS Management, win poor health report on to Michael Baker and proceed main initiatives equivalent to Price to Serve evaluation, whereas overseeing Pet Superstores, 3PL, and Steady Enchancment. Mike Neylon and his staff will report back to Brian.
Prime row (left to proper): Michael Baker, Jim Martin, Paul McCarronBottom row (left to proper): Phylicia Proulx, Brian Wyrostek
Strengthening Industrial Technique
As a part of a unified business technique, PFX is aligning Gross sales, Buyer Expertise, Vendor Growth, and Engagement & Innovation underneath one strategic imaginative and prescient. The corporate is happy to announce the next promotions and new appointments:
Joe Carras has been appointed Senior Vice President, Neighborhood Pet (NHP) Industrial Technique. Joe will lead business initiatives throughout the enterprise, leveraging his in depth background in merchandising and shopper items, together with management roles at ASC, PepsiCo, and Goal.
Sarah Daniels has been named Vice President, NHP Gross sales. Sarah will lead the nationwide gross sales staff, working intently with Gross sales Administrators Jenny Mutter, Michael Alavara, and Amber Zarella.
Kelly Pye has been promoted to Senior Director, Buyer Expertise, and can collaborate with Administrators Sarah Crops and Erick Joerin to ship distinctive service.
Stacey Picher has been appointed Senior Director, Engagement & Innovation. On this newly reimagined staff, Stacey will evolve the previous Advertising and marketing division right into a forward-thinking, customer-centric operate.
Prime row (left to proper): Joe Carras, Sarah Daniels, Kelly PyeBottom row (left to proper): Sarah Crops, Erik Joerin, Stacey Picher
“These management adjustments mark an essential milestone in our evolution,” stated Baker. “We’re constructing a corporation designed for agility, collaboration, and progress. Our new leaders deliver the expertise, vitality, and imaginative and prescient wanted to take PFX into the longer term.”
The management transitions help PFX’s broader technique to strengthen operations, modernize programs, and speed up progress within the evolving pet specialty panorama.
