Pet Food Duopoly – Truth about Pet Food

Wikipedia defines a duopoly as: “the place two companies have dominant or unique management over a market, and most (if not all) of the competitors inside that market happens immediately between them.”

The 2 corporations in pet meals’s duopoly: Purina with 32% of US market share and Mars with 29%. (In line with market evaluation from www.thestreet.com.)

Purina pet meals merchandise within the US:

Mars pet meals merchandise within the US:

Purina places their firm brand on all of their pet meals manufacturers, clearly linking the model to the Purina identify. Then again, Mars doesn’t. Mars permits merchandise to stand-alone as a model – indirectly linking them to the Mars identify.

Wikipedia states a duopoly “is probably the most primary type of oligopoly.” “An oligopoly is a market during which pricing management lies within the fingers of some sellers.”

We appeared on the pricing between these two manufacturers…

In evaluating the value of Purina Canine Chow to Pedigree Canine Meals (price range pet meals), the Purina worth was $0.69 per pound – the Mars pet food was equally priced at $0.68 per pound.

moist cat meals manufacturers, evaluating the value of Purina Fancy Feast to Mars Sheba, the Purina worth was $0.44 per ounce – the Mars cat meals was equally priced at $0.37 per ounce.

Purina and Mars Petcare mixed – make 61% of the US pet meals market.

Which means that the market share of lots of of different pet meals manufacturers added collectively – make up the remaining 39% of US pet meals gross sales.

Susan ThixtonPet Meals Security AdvocateAuthor Purchaser Beware, Co-Writer Dinner PAWsibleTruthaboutPetFood.comAssociation for Fact in Pet Meals

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