A pet meals model has joined forces with a mountain rescue charity to help its life-saving work within the Lake District.
The Lakes Assortment has launched a long-term partnership with the Lake District Mountain Rescue Search Canines Affiliation (LDMRSDA), which operates specialist canine groups throughout the area to seek for individuals lacking on the fells.
As a part of the five-year sponsorship deal, the search canine will get free meals from the Lakes Assortment vary, and there might be extra advantages for operational workforce members and help with the charity’s fundraising actions.
The Lakes Assortment is a part of WCF Pet & Equestrian, a specialist pet meals retailer which operates eight shops throughout the North of England and south-west Scotland and has long-standing hyperlinks with Cumbria and the Lake District.
Jade Earley, Normal Supervisor of WCF Pet & Equestrian, mentioned: “We’re delighted to be working alongside the Affiliation to help the important life-saving work they do within the Lake District and past.
“The Lakes Assortment vary is impressed by our roots in Cumbria and the Lake District, which date again greater than 100 years, so linking up with the Affiliation is an ideal match for us.
“The search canine are true Lake District heroes and we hope via our partnership we may give one thing again in recognition of the good work they do.”
The LDMRSDA is made up of eight groups of graded search canine and their handlers, with 4 extra canine groups at the moment in coaching. All handlers are members of Cumbrian mountain rescue groups and are deployed with their canine when their specialist search abilities are required.
The Affiliation is made up totally of volunteers and prices round £60,000 per yr to run. Based mostly in Keswick, it has round 80 members together with the canine groups, coaching assessors, and dogsbodies, who play a significant position in coaching workout routines by mendacity out on the fells ready to be found by the canine.
Rob Grange, chair of LDMRSDA, mentioned: “The work we do is essential in conditions the place somebody is misplaced on the fells and must be discovered rapidly. A search canine can cowl the identical space that it could take round 40 individuals to cowl.
“The prices related to coaching and deploying search canine may be important and, as a charity which depends totally on donations, securing this partnership is a large increase for us by way of help and in elevating the notice of what we do.
“Working with an area firm which shares our love of canine and the Lake District is the proper mixture for us.”
WCF Pet & Equestrian is a part of the WCF household of companies which was established in West Cumbria in 1911. Its Lakes Assortment dry pet food vary is made within the UK from responsibly sourced elements. The vary is excessive in high quality protein and incorporates naturally sourced nutritional vitamins and minerals with no synthetic colors or preservatives.
WCF Pet & Equestrian has 5 shops in Cumbria at Cockermouth, Penrith, Ulverston, Wigton and Carlisle. It additionally has shops at Citadel Douglas in Dumfries and Galloway; Skipton in North Yorkshire; and Claughton in Lancashire.
Donations may be made to the Lake District Mountain Rescue Search Canines Affiliation by way of this hyperlink.
