An thrilling new improvement in pet dietary supplements is about to take the market by storm as LitPet is about to formally launch within the UK their vary of merchandise based mostly on the traditional traditions of Chinese language natural drugs and trendy science.
Firm founder, Stephen Hu was impressed to arrange LitPet when he misplaced his British short-haired cat, Kung Hey to anuresis – a situation brought on by extended stress that led to urinary retention. Not realising that animals may endure from power stress like people do, Stephen set about researching pet well being and emotional well-being. He discovered that the pet care trade nonetheless focuses on surface-level signs quite than addressing the basis causes. That’s when he found the ability of Conventional Chinese language Medication.
“Components like Schisandra Chinensis, Reishi Mushroom, Ginseng, and Honeysuckle—used for hundreds of years to calm, nourish, and assist the physique holistically—provided a wholly new manner of caring for animals and I realised: that is precisely what trendy pet care is lacking,” says Stephen.
Taking a leap of religion, Stephen took the grief of dropping his beloved pet and based LitPet. “Our mission is to deal with the basis causes of stress-related well being points by combining Jap natural knowledge with trendy veterinary science. LitPet isn’t nearly dietary supplements. It’s about altering the best way we take into consideration pet wellness—specializing in prevention, emotional stability, and intentional care. It’s about ensuring no pet dad or mum ever feels as helpless as I did.”
With a profession background in sociology, finance and advertising and marketing, Stephen then went on to give attention to the pet well being and complement house. “I’ve utilized my experience to develop and launch useful, vet-formulated merchandise that meet rising pure and preventative care demand. This contains working intently with veterinary consultants, regulatory groups, and producers in GMP-certified environments throughout the UK and Asia,” he says.
Having labored alongside such prestigious our bodies because the Institute of Animal Science and Veterinary Medication, Shandong Academy of Agricultural Sciences (SAAS) , the Pet Innovation Analysis Institute from Hong Kong Science Park, the Key Laboratory of Science and Know-how working with a PhD pupil from the College of Oxford, vets Anita Younger and Duncan Houston who graduated from the College of Cambridge and the College of Sydney respectively, and TCM herbalists from Hong Kong who helped develop and check merchandise, LitPet began buying and selling in 2023. Their major journey started with the launch of their flagship product, Pawsitive Powder, a useful complement for stress reduction and digestive stability, first launched in Shanghai in Might 2023. From there, the model rapidly gained traction. In January 2024, LitPet made their debut on the World Pets Discussion board in Venice, participating with worldwide companions and increasing their presence in Europe. By August 2024, LitPet had its first main exhibition at Pet Honest Asia, the place they introduced their immersive model theme, “Beneath the Pores and skin”, a sensory set up that explored the deep emotional connections between pets and their people. This exhibit went on to win the Innovation Award for 2024, underscoring LitPet’s inventive and considerate strategy to wellness.
This 12 months, LitPet stepped onto the European stage once more at Zoomark 2025, carrying ahead their philosophy: “A New Jap Approach, to Love and Heal Every Day.” Their merchandise had been chosen for the Zoomark Pet Imaginative and prescient and gained a lot curiosity from distributors, retailers, and wholesalers. Pawsitive Powder was additionally a finalist for the UK PIF Innovation Award this 12 months.
The vary is designed to satisfy real-world well being wants—from stress and nervousness, to immune assist, cleansing, and cardiovascular well being. Every components is rigorously balanced utilizing clinically energetic substances at therapeutic ranges, making certain each security and efficacy. LitPet dietary supplements are made with no fillers, synthetic colors, or preservatives. All merchandise are manufactured in GMP-certified UK amenities and endure third-party testing for high quality and security giving pet dad and mom full transparency and belief in what they provide their animals. Their merchandise are thoughtfully designed for every day use, making certain excessive palatability and compliance, even for choosy pets. LitPet’s packaging can be FSC-certified and 100% recyclable.
“In brief, LitPet is particular as a result of it sees pets not simply as sufferers, however as household. Our merchandise are the results of science, soul, and sustainability—designed to assist canine (and shortly cats) stay longer, more healthy, and extra balanced lives,” says Stephen.
To seek out out extra about LitPet go to: www.litpet.co
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