A very good story goes a great distance, however a great story supported by ardour and the drive to enhance the lives of pets in all places turns into an incredible story. As pet trade specialists, we at BlogPaws are prepared and ready to listen to the following nice story. And we predict we discovered some whereas attending the newest pet trade commerce present.
We maintain our fingers on the heart beat all year long to report on probably the most thrilling pet business-related information, however attending massive trade occasions is all the time an incredible supply of product bulletins and alternative to see rising pet trade developments. The entry to in-person networking alternatives and the power to see and contact the newest merchandise earlier than they hit the market make attending commerce exhibits invaluable.
On August 13, 2024, Chloe and I (Jessica) from Workforce BlogPaws descended on Las Vegas to stroll miles throughout the SuperZoo 2024 commerce present flooring.
SuperZoo is introduced by the World Pet Affiliation (WPA) and takes place within the Mandalay Bay Conference Heart. This 12 months’s present befell from August 14-16, 2024 and introduced collectively over 22,000 pet professionals together with retailers, producers, groomers, trainers, veterinarians, distributors, members of the media, and extra from everywhere in the world. SuperZoo 2024 featured 1,100+ New Product Showcase entries with 23 New Product Showcase winners.
Throughout these three busy days, we looked for artistic sales space shows, distinctive and spectacular pet merchandise, and rising trade developments. After flying house, resting our toes, and catching up on sleep, we have been prepared to pick our BlogPaws Finest Awards for SuperZoo 2024.
This 12 months, we awarded 18 categorical BlogPaws Finest Awards to manufacturers and merchandise with fascinating tales and dedication to enhancing the pet trade. Learn on to see which manufacturers and merchandise earned an award together with why they have been chosen.
Desk of Contents
What are the BlogPaws Finest Awards?Introducing the BlogPaws Finest Award Winners from SuperZoo 2024
What are the BlogPaws Finest Awards?
Launched initially in 2012, the BlogPaws Finest Awards have been created to rejoice and spotlight pet manufacturers which might be positively impacting the pet trade by product innovation, training, and dedication to pets and their folks.
The awards have been refreshed and reintroduced in August 2022, following SuperZoo 2022. Since then, the BlogPaws Workforce has awarded BlogPaws Finest twice a 12 months, in March and August. Our most up-to-date winners will be discovered right here:
This 12 months, we’re excited to current the awards for a 3rd time throughout our upcoming BlogPaws LiVE occasion, which can happen November 15-16, 2024, in Boulder, Colorado. Throughout this occasion, pet-focused content material creators from the BlogPaws Group will be capable of see and really feel the merchandise within the working.
Every time we current the awards, the BlogPaws Workforce considers the trade, the present, and the state of the pet-loving world to find out the variety of awards and precise classes we’re highlighting. Whereas the award classes shift, the awards themselves rejoice merchandise together with the spectacular work pet trade manufacturers do of their advertising and marketing, shopper training, and extra.
Following SuperZoo 2024, Chloe and I combed by our notes, photographs, enterprise playing cards, and recollections to pick 18 BlogPaws Finest Award recipients. We’re excited to see many newcomers to the awards this 12 months. With out additional ado, we’re excited to share the newest class of BlogPaws Finest Award winners…
Word: BlogPaws just isn’t affiliated with SuperZoo and the World Pet Affiliation (WPA). BlogPaws Finest awards are introduced solely by BlogPaws and are on no account endorsed, sponsored, administered, or related to SuperZoo.
Introducing the BlogPaws Finest Award Winners from SuperZoo 2024
Finest New Product: AHIFLOWER OMEGA OIL AND CHEWS by WagWell
Omega-based oils and chews have been current within the pet trade for fairly a while, however they’ve been primarily obtainable by way of fish- and coconut-based merchandise. Whereas coconut oil does comprise some beneficial omegas, it really doesn’t present omega-3. Fish oil does embody the precious omega-3 fatty acid, but it surely’s not for each pet guardian because it’s animal-based. Moreover, the supply of fish to supply the oils varies 12 months by 12 months, which may trigger provide chain points.
The Ahiflower Omega Chews from WagWell options 100% plant-based omegas by Ahiflower® oil. The Ahiflower is a naturally wild plant within the UK and it offers a extra sustainable and vegan supply choice for omega-3 and 6. Yearly, we see an elevated deal with sustainability within the pet trade and this 12 months isn’t any totally different.
WagWell’s Ahiflower Omega Chews and Oil spotlight the significance of this rising subject whereas persevering with to offer canine’s with help for his or her joints, pores and skin, and coat.
Finest Innovation: HIVE ZOOMER DOG TOY LAUNCHER & LOOPED TOYS by Mission Hive Pet Firm
Chloe had the chance to satisfy the staff from Mission Hive Pet Firm through the present and was launched to their new Hive Zoomer Canine Toy Launcher and Looped Ball.
“The human-animal bond is plain. And but, most of the merchandise available on the market that enable folks to spend time with their canine should not made for individuals who have disabilities,” Chloe defined. “This product was created for anybody who might not simply be capable of bend over to select up a ball, or who doesn’t have the power to pressure a ball into its holder. It was created in order that anybody can spend time throwing a ball with their canine. And everybody ought to have that chance.”
Finest Rising Model: Mimi’s Daughters
Whereas Mimi’s Daughters just isn’t new to creating high-quality and eco-friendly cat toys, they’re new to the US market. Based mostly within the UK, the corporate was based in 2018 after an inspirational journey to Nepal.
Mimi’s Daughters focuses on creating luxurious toys produced from natural supplies that cats actually like to play with. The felt toys are designed within the UK and handmade in Kathmandu by a group of artisan ladies. The collaboration with the gifted girl in Nepal offers them with assets to protect their felting craft, group, and tradition.
One of many flagship merchandise is a cat toy known as Monte the Mouse. It’s 2-meter-long tail permits cat mother and father to play with their cats by wiggling the tail and making Monte come to life. It’s a enjoyable mixture of a standard cat toy and an up to date cat wand.
Finest Cat Product: FRENCH BAGUETTE by Crochet Kitty
We had the privilege of assembly Abbie Swisher-Elardo, the mastermind behind Crochet Kitty, on the SuperZoo Seashore Get together and we’re so glad we did! On the final day of the present, I swung by the Crochet Kitty sales space to say hello, and it didn’t disappoint. Not solely have been the Crochet Kitty merchandise completely lovable and superb, however seeing the artistic means Abbie had arrange her sales space was well worth the go to.
Crochet Kitty was a part of the Rising Model part of SuperZoo, which makes exhibiting for the primary time extra accessible to smaller manufacturers. Every model will get a smaller sales space house with a devoted construction and cupboard. To the common particular person, the cupboard is a spot to retailer private gadgets, however to Abbie, the cupboard was a secret house to show further product choices. The second she opened the cupboard doorways, I squealed with pleasure.
For the sake of full transparency, I couldn’t decide simply one in every of her merchandise to focus on, so I needed to name in our resident cat professional, Britt, and ask for her (or relatively her cats’) opinion. From my high three, Britt chosen the French Baguette with Catnip. “I like the actual fact the French Baguette has the paper they will rip off first. Such a easy contact, however Pippen would go wild for that!” mentioned Britt.
Finest Canine Product: LONG LEASH by Zee.Canine
Zee.Canine is a artistic model that has been on our radar for fairly a while, so we have been a bit shocked to appreciate that they didn’t but have a BlogPaws Finest Award. This 12 months modifications that with one in every of their latest merchandise.
The model new Lengthy Leash permits canine mother and father the power to search out their good leash size for his or her day by day actions and to concurrently modify that size for particular outings or emergency conditions. The leash will be adjusted between 5.75 toes to 10 toes in the same movement that one would modify straps on a backpack. It’s light-weight sufficient to work with canines of all sizes and has a safe tie designed to scale back tangling. This brand-new leash is a superb choice for canines and their people who find themselves on the go and prepared for his or her subsequent journey.
Finest Sustainable Model: WashBar
After we take into consideration sustainability within the pet trade, we frequently take into consideration recycling waste that’s created by merchandise or packaging. We love seeing corporations take it even additional by lowering the waste within the first place and avoiding the usage of plastic wherever attainable.
WashBar’s dedication to plastic-free merchandise impressed us. “WashBar’s packaging is recyclable cardboard and their product has no plastic. It’s a bar that dissolves with use. Meaning you shouldn’t have to throw something away while you use WashBar’s bathing merchandise. We love seeing this development come into the pet house!” explains Chloe.
Finest Sales space Design: Veterinary Components by SynergyLabs
As quickly as I noticed the Veterinary Components sales space, I knew it was one I wished to focus on. The sales space resembled a summer time camp known as “Camp Vitality,” encouraging canines, cats, and their folks to “select their very own “chews your journey.” It featured a cabin full with a bunk mattress for senior pups to relaxation and get their picture taken, pet-sized tents, fake campfires, evergreen cutouts, yard video games with prizes, and extra.
As quickly as I entered the sales space, I felt welcomed and was excited to study extra about their product choices, so I’d say the sales space design did its job. I solely want I used to be sufficiently small to benefit from the consolation of the pet sized bunk-bed!
Finest Journey Product: SUN SHOWER™ DOG RAINCOAT by Ruffwear
The Solar Bathe Raincoat just isn’t new to the pet scene, however Ruffwear prolonged the providing by including a brand new colorway, Mineral Yellow, on the present. And is it actually a raincoat if there’s not a yellow choice?
We completely love the tackle the basic rain jacket look, however this jacket isn’t simply all about appears to be like. It’s the right mountain climbing, tenting, and/or adventuring addition for when rain showers may pop up otherwise you simply have to layer. Each Chloe and I reside in Colorado, so we are not any strangers to the necessity for lots of layers and that extends to our pets as properly!
The jacket design offers all of the requirements, together with an outsized storm collar for added protection, a portal for leash entry, reflective accents, and leg loops for a safe match.
Finest Family Product: PET FEEDING SYSTEM by WeatherTech
If you hear the identify WeatherTech, I guess you instantly take into consideration vehicles. They’re well-known for his or her FloorLiners and FloorMats which might be laser measured to offer the right match for any automobile, however while you take a look at WeatherTech’s tagline, you’ll see the phrases “Residence” and “Pet” listed proper after “Auto.”
WeatherTech brings the identical degree of high quality and innovation to their pet merchandise as they’ve for his or her automobile merchandise. The pet product that stood out probably the most to us was their Pet Feeding System, which is available in two totally different heights and single or double feeding choices.
“We like our properties to be clear. Perhaps not clutter-free, however grime, germ, and bacteria-free! This feeding system is nice for any cat or canine because it is available in a number of sizes and heights, and it is extremely simple to clean and clear with each a part of it dishwasher protected – and protected for our pets! BPA-free and NSF-certified stainless-steel,” mentioned Chloe.
Along with being simple to wash, the feed methods embody a uniquely formed bowl that’s ergonomically designed to make sure that your canine or cat gained’t have to pressure his or her neck to get each little bit of meals or water.
Finest Calming Product: QUIET MOMENTS SCOOPABLES by NaturVet
“There are numerous calming merchandise available on the market for canines,” defined Chloe, “however cats are inclined to get missed on the subject of a relaxing purposeful deal with that’s each flavorful – hi there anchovy oil – and efficient – we all know what these calming elements are: chamomile, ginger, melatonin!”
On the present, we have been impressed with Quiet Moments Scoopables from NaturVet, however we needed to wait to deliver it again to our resident cat professional earlier than actually committing to a BlogPaws Finest Award. After we requested Britt in regards to the product, she instantly responded “I really actually just like the look of that and would truthfully wish to strive it with Jinx and her lengthy automobile experience anxiousness,” so the deal was sealed!
Finest Sales space Engagement: Hill’s Pet Diet
Along with artistic sales space designs, the present flooring is stuffed with sales space actions to attract in retailers. At this present, probably the most artistic activation we noticed was on the Hill’s Pet Diet sales space.
Their sales space featured a “Science of Style Expertise.” To take part on this expertise, you can style a mixture of elements that appeared very unusual paired collectively by way of a small push pop. The elements included banana mousse, contemporary parsley, solar butter, sriracha, coconut milk, turkey bacon, heavy cream, ginger, and honey.
I used to be in a position to undergo the expertise together with a couple of members of the Hill’s staff, and I’m so glad I did. I in contrast the push pop to the expertise of an eternal gobstopper as a result of the flavour saved shifting and progressing. It began out candy, then turned spicy, solely to come back again to banana proper on the finish. Regardless of elevating my eyebrows greater than a little bit on the ingredient record, it was a fairly scrumptious taste profile.
Finest Charitable Focus: o.t.i.s (Overcoming Trauma, Inspiring Survivors)
A primary look of the product line from o.t.i.s., you see high-quality choices for canine treats, jerky, and extra. If you look a little bit deeper, you see a model that was constructed on a trigger.
“It’s within the identify. o.t.i.s. stands for “Overcoming trauma, inspiring survivors.” Particularly, youngsters who want therapeutic that may be aided by a canine not directly. That’s why they donate to medical canine packages with every buy. We love a model with a trigger and o.t.i.s. places theirs proper of their identify,” mentioned Chloe.
Inside their first 6 months of launch, o.t.i.s. donated $10,000 to the Youngsters’s Hospital Colorado’s Medical Canine Program. In April 2024, once they celebrated their first anniversary, the model donated a further $25,000 to the identical program. In only a 12 months, o.t.i.s. has been in a position to make an enduring impression within the Colorado group. We are able to’t wait to see what’s subsequent.
Finest Journey Product: DOG POOP BAG DISPENSER by Springer
At virtually each present, there’s one product that makes us suppose “Why didn’t this exist already?” or not less than “Why do extra folks not find out about this?” The Springer Canine Poop Bag Dispenser made us ask each of these questions.
It’s a easy product that’s additionally filled with particulars. The streamlined design makes it simple to connect wherever – to a leash or a bag – and the tactic of attachment doesn’t trigger the holder to dangle, which prevents tangling or simply basic annoyance.
And it doesn’t cease with the holder as a result of the poop baggage themselves have a straightforward open tab design to fight all these instances when it takes a stable 5 minutes to open a single bag – and you recognize it’s all the time a chilly or wet day when that occurs!
Finest Complement Product: DAILY MULTI by InClover
We’ve been followers of InClover for fairly a while. Perhaps it’s that they’re based mostly in our house state of Colorado, or possibly it’s that we actually love their product choices – it’s a little bit of each, if we’re being trustworthy.
Visiting the InClover sales space is all the time on our record throughout pet trade commerce exhibits, and we’re so glad we swung by at this present. The Every day Multi, a multivitamin complement for BOTH canines and cats, instantly caught our eye.
Chloe shared, “I like a flexible complement with easy elements which might be 100% energetic and 100% pure – no artificial elements! Additionally, it’s formulated for each cats and canines by a scientist who has devoted her life to learning how diet helps general well being with a pet’s distinctive make-up, and he or she occurs to be the founder, Rebecca Rose.”
Finest Residence Care Product: PROTEKTIN42K™ PREBIOTIC DENTAL POWDER FOR ALL PETS by TEEF for Life
If you happen to’re something like me, your pet’s dental well being is a continuing battle. As a lot as you strive, you by no means get round to brushing your pet’s enamel sufficient, and each time you do, your canine or cat hates it as a lot as you do. There’s no denying that the toothbrushing expertise is a vital a part of pet parenthood, however that doesn’t imply we will’t discover different choices to place into our dental well being toolkit.
On the present, I used to be launched to TEEF for Life for the primary time. Their Protektin42™ is a dental powder that may be dissolved in your canine or cat’s consuming water to enhance their dental well being. The prebiotic powder is a patented system that places microbes on a Keto weight loss program. This causes micro organism to deal with proteins and amino acids relatively than carbs and sugars, creating more healthy and fewer pungent by-products in our pets mouth.
Higher dental well being and fewer pungent canine mouths by consuming water? Rely me in!
Finest Well being Product: RECOVERY SUIT FOR CATS by Suitical Worldwide BV
Elevate your hand, bark, or meow when you hate the cone of disgrace. Us too.
What if there was a technique to get the advantages of the cone with out really having to make use of a cone? Guess what! There’s! The Restoration Swimsuit from Suitical offers a cone and bandage different for each canines and cats. It’s a full-body garment that may be worn after a medical process, when recovering from a pores and skin situation, to scale back licking, scratching, and/or biting, and even to assist decrease shedding.
The swimsuit offers full protection whereas nonetheless permitting cats to make use of the litter field on their very own. It’s made with a patented, breathable design and is mechanically cleanable.
Finest Enrichment Product: SUSHI SET by Pupper Squares
Puppers Squares was one other model situated within the Rising Model part of the SuperZoo present flooring. As quickly as I noticed their sales space, I used to be overcome with pleasure. Not solely did they’ve the cutest branding, however additionally they had artistic merchandise centered round a constructive expertise that you can share along with your canine.
So usually, we affiliate enrichment with bodily exercise and meals puzzles that we neglect enrichment is a lot greater than that. Through the present, I attended a panel session that includes Meghan Wolfgram, founding father of Swiftpaws and former BlogPaws Finest Award recipient, on the subject of pet enrichment. One query that was posed was, “What’s enrichment?” The panel turned the query on its head to ask, “What isn’t?”
With that in thoughts, I wished to focus on a product within the enrichment class that made folks suppose a little bit bit, and I knew the 8 Piece Sushi Set was the correct selection after listening to tales from the founders in regards to the experiences clients have already had.
The Sushi Set contains 8 freeze-dried sq. sushi treats (2 salmon, 2 tilapia, 1 beef liver, 1 shrimp, 1 egg, and 1 purple yam) and a picket tray. Utilizing chopsticks to serve is inspired!
Finest Boutique Product: ELEVATED HALO BOWL by Catenary Residence
We love our BlogPaws Group and all the time ask if they’ve any requests for cubicles to go to whereas we’re attending commerce exhibits. Each infrequently, we get a suggestion to take a look at a model or product that’s fully new to us, and that’s precisely what occurred at this present.
Hayley from Cat Remedy despatched us an Instagram DM to go to the Catenary Residence sales space, which was additionally situated within the Rising Manufacturers part. On the ultimate day, we lastly swung by and met the founder, Wicksie Tu. Her designs impressed us on-line, however seeing them in particular person actually emphasised the standard, creativity, and thoughtfulness that went into designing every of their merchandise.
Similar to with Crochet Kitty, I couldn’t decide only one product myself, so I phoned a pal. Britt chosen the Elevated Halo Bowl for our Finest Boutique Product as a result of “Whisker fatigue is one thing that isn’t mentioned almost sufficient, and so they look so fashionable and good.” I can’t wait to see what Catenary Residence comes out with subsequent!
18 manufacturers, every with unbelievable and progressive merchandise which might be pushing the usual of pet care. We’re grateful to every of the award recipients for serving to to maneuver the pet trade ahead. Congratulations to all of the winners!
What’s your favourite model or product from our BlogPaws Finest picks? What do you need to study extra about? I can’t wait to listen to your ideas within the feedback!
Concerning the Writer: Jessica Shipman, BlogPaws COO / CMO, has been within the pet trade since 2013, following the launch of her weblog, Beagles & Bargains. She’s a talented advertising and marketing strategist with an Ivy League Engineering diploma making her a sought-after internet developer, too. When not centered on content material creation or search engine optimisation, she enjoys spending time together with her two canines, Luna and Ralph. Learn extra…
