One of many best advantages of working within the pet house is the unimaginable ardour and dedication proven throughout the trade. From product improvement groups pushing the boundaries with a objective of higher pet care options to manufacturers supporting charitable efforts for pets in want. It’s onerous to look wherever on this planet of pet and never see unimaginable issues taking place.
Because of this we firmly consider this unimaginable ardour, innovation, and dedication deserves to be celebrated!
Just lately, three members of the BlogPaws group (Chloe, Jessica, and Britt) attended World Pet Expo, one of many largest pet trade commerce exhibits in North America. With over 3,500 cubicles to discover and 1,000+ new merchandise, there was a lot to find. However we’re excited to come back again and share what we felt had been the most important highlights from the present.
Desk of Contents
The BlogPaws Greatest Awards ExplainedIntroducing the BlogPaws Greatest Award Winners from World Pet Expo 2025
The BlogPaws Greatest Awards Defined
If you happen to’re new to the group, it’s possible you’ll be questioning: What’s BlogPaws Greatest, anyway? So, let’s begin at first.
First launched in 2012, the BlogPaws Greatest Awards had been created to focus on pet manufacturers which are serving to to push the trade ahead via innovation, dedication, and training. These awards had been a solution to have a good time those that had been shaping the way forward for pet care and pet parenting, one product at a time.
In August 2002, the group refreshed and reintroduced the awards whereas attending SuperZoo 2022. Since then, the BlogPaws group has celebrated over 100 unimaginable manufacturers and merchandise.
You may see our earlier winners right here:
This 12 months, we launched a enjoyable new twist to the coveted awards, inviting members of the BlogPaws Group to appoint the merchandise that caught their consideration. We obtained many superb nominations and need we might have awarded all of them, however after cautious consideration, now we have narrowed our checklist of winners all the way down to 18.
Word: BlogPaws just isn’t affiliated with World Pet Expo, American Pet Merchandise Affiliation (APPA), or Pet Trade Distributors Affiliation (PIDA). BlogPaws Greatest awards are offered solely by BlogPaws and are under no circumstances endorsed, sponsored, administered, or related to World Pet Expo.
Introducing the BlogPaws Greatest Award Winners from World Pet Expo 2025
Greatest New Product: Double Fusion Cat Meals by Catit
Recognizing the advantages of uncooked and freeze-dried meals, many pet mother and father are exploring their choices. Nonetheless, cats are notoriously choosy about their meals, together with not solely the style however, as Catit’s defined, Catit’s skilled nutritionist Sandra Grossman defined to us, additionally the feel. That is the place Catit’s Double Fusion Cat Meals actually stands out
Somewhat than simply mixing freeze-dried items into an ordinary kibble, they developed a brand new course of that addressed these considerations by making a cat meals that gives the advantages of freeze-dried uncooked with the acquainted, and infrequently extra acceptable (in a cat’s eyes) texture of a kibble.
“Our kibbles are infused with small, freeze-dried bites throughout the extrusion course of, creating a singular texture in every kibble that carefully resembles pure meals choices and is prone to stop meals boredom,” Grossman defined. “The inhomogeneous freeze-dried bites are built-in into the dry components and distributed all through the method into the kibble matrix.”
We’re excited to see Catit introducing new choices to fulfill the dietary wants of our kitties that might additionally go the choosy cat inspection!
Most Revolutionary Product: Purobot Extremely Computerized Cat Litter Field by PETKIT
Residing in a contemporary world, we continually see new expertise included into each facet of our lives, together with the pet care house. As tech geeks, the group is at all times testing the brand new tech. This 12 months, PETKIT’s Purobot Extremely Computerized Cat Litter Field caught our consideration. Not solely does this automated litter field provide 20 security sensors and spectacular odor management, however its use of AI might be a sport changer for our cats!
The field has an IPX-5 waterproof 180-degree monitoring digital camera with infrared night time imaginative and prescient monitoring your cat’s lavatory routine. With the assistance of AI, it makes use of facial recognition to determine which cat is utilizing the field, giving extra correct information for these with multi-cat houses. The digital camera can be rotated round to supply an at-home view for pet mother and father, letting you verify in in your furry buddies once you’re not dwelling.
Nonetheless, using cameras and AI expertise is most prevalent in the way in which the field tracks your pet’s well being. The digital camera captures photographs of your cat’s stool or litter clumps (urine), scanning for indicators of bother, together with stool coloration, consistency, and clump dimension. If an issue is detected, you may pull stool photographs from the app to indicate your veterinarian, providing another instrument to assist them make a analysis.
Not solely will a field like this make sharing your life with a cat extra accessible, however it could actually additionally provide help to prioritize their well being – and that could be a win/win!
Greatest Rising Model: Paw-lymorph Pet Toys
The one-of-a-kind toys from Paw-lymorph immediately caught our group’s consideration, particularly Jessica’s! These enjoyable toys are impressed by tabletop gaming, permitting pet mother and father to deliver their greatest furry good friend and their favourite passion collectively in a approach that had us all smiling (and making our wishlists).
“Whereas I used to be strolling down an aisle on the present flooring, my eyes had been instantly drawn to the Paw-lymorph sales space. It was filled with shiny colours and canine toys totally different from what I’d ever seen earlier than,” defined BlogPaws CMO, Jessica Shipman. “As I acquired nearer, I used to be not upset by the creativity of the merchandise and the eagerness of Paw-lymorph’s Founder, Jason Gomez.”
Based in 2010, the corporate started with a mission to make a particular toy for a miniature schnauzer named Otto. From right here, with the assistance of Kickstarter, the founders created their D20 Canine Cube, a food-grade rubber treat-dispensing toy. Its success made it clear to the founders that they’d discovered “their individuals,” they usually got down to create much more toys within the basic RPG model for each canines and cats, together with catnip-filled daggers and spell books that double as snuffle toys.
Their creativity units them aside!
Greatest Canine Product: Paws N Chews Probiotic Treats Combine by Good Well being Pets
Each canine deserves a particular deal with sometimes, however what if that deal with not solely made their tail wag but additionally had well being advantages? Useful treats are gaining reputation, however we had been genuinely impressed by Paws N Chews Probiotic Treats.
Constituted of fermented goat milk, freeze-dried, and shaped into easy-to-feed bite-sized treats, the corporate states the treats provide a formidable 10 billion colony-forming items (CFUs) in every serving. Research into the probiotic potential of goat milk have proven advantages in intestine well being. Goat milk has additionally been credited for lowering irritation, boosting the immune system, and relieving allergy symptoms.
The treats can be found in quite a lot of flavors to swimsuit each canine, together with pumpkin, mango, raspberry, and blueberry. Or, when you’re not sure what your canine would love greatest, they’ve a mixed-bag choice. You may feed them as a comfortable, chewy deal with or crumble the goat milk onto their meals.
These are certain to make giving probiotics to even the pickiest pups a breeze, and that’s one thing price celebrating!
Greatest Cat Product: Coconut Husk Ball Toy for Cats by Nutties
Everyone knows that dental care is important for the well being and well-being of our cats. Nonetheless, most cats are lower than enthused concerning the concept of a toothbrush. With three cats at dwelling, I can actually say that there isn’t one who will settle for having their tooth brushed with out it changing into a complete ordeal (and scratches alongside my arms to show it). That’s why I used to be so intrigued to study extra once we heard concerning the Coconut Husk Ball Toy for Cats by Nutties.
The toy seems quite simple at first look, however generally simplicity is the important thing to one thing nice.
It’s constructed from coconut husk fiber with a mix of catnip and silvervine in a pouch inside, engaging the cat to scratch and play. A tail with hand-carved espresso wooden beads additional provides to the temptation. As they chew on the ball, the fiber of the toy cleans their tooth and gums.
With roughly 70% of cats creating periodontal illness by age three, this toy is a game-changer for cat mother and father all over the place – a easy but efficient solution to clear your cat’s tooth and enhance their general well being.
Greatest Small Pet Product: Burrow Bricks by Comfortable Habitats
Offering enrichment within the type of hideaways, tunnels, and locations to discover is a key consideration for offering small animals like hamsters and mice with a contented, fulfilled life. Throughout the present, we had the chance to see a brand new and revolutionary product being launched by the group at Comfortable Habitats known as Burrow Bricks.
These little buildings are 3” x 3” squares, however the distinctive function is that they are often disassembled into particular person items and mixed to create mazes, elaborate castles, and extra. Burrow Bricks include a number of totally different items, together with strong partitions (with air holes for correct air flow), wall areas with an exit gap, exit gap covers, and connectable tunnels.
Not solely had been we blissful to see such consideration to the psychological and bodily well-being of our pocket pets, however we additionally cherished that this product made it doable for pet mother and father to repeatedly change and replace the habitat, serving to to get rid of boredom. It’s a good way to enhance their high quality of life and (for these inventive minds amongst us) to have enjoyable doing it.
Greatest Aquatic Product: Fluval VISI White Aquarium
Too usually, we fall into the entice of seeing all aquariums the identical, however the Fluval VISI White Aquarium proves that isn’t the case. Made with colorless glass with low iron content material, it affords a surprisingly clear view of your pets inside. In spite of everything, you didn’t arrange that lovely aquarium to not benefit from the view of the flourishing life inside.
“I don’t at all times take note of aquariums whereas on the present, regardless of loving fish, as a result of I don’t see a ton of innovation within the house. Once I first noticed the Fluval VISI White Aquarium, it was like watching TV in HD for the primary time another time,” stated Jessica Shipman, BlogPaws CMO. “There’s so many advantages to sharing your own home with fish, and now we will see their colours and actions crystal clear.”
It’s obtainable in quite a lot of sizes (10.7 to 53.6 gal) for passionate aquarium keepers of all ranges, from learners falling in love with the fantastic thing about aquarium life to probably the most skilled aquarists organising elaborate tank setups.
Along with permitting a greater view, it additionally affords a purposeful profit. The crystal-clear glass permits pure mild to go via extra successfully, which is critical for the expansion of coral and crops in a residing aquarium setup. So far as our group is anxious, the one query left is what aquatic life you propose to take pleasure in.
Greatest Enrichment Product: Newbie Set by Pawzler
There’s an simple love of enrichment within the pet house, and for good purpose! Research have proven that common enrichment can cut back anxiety-related behaviors by 47% and reduce harmful behaviors at dwelling by 63%!
With so many enrichment toys, there are at all times enjoyable and lovable new merchandise to see. But it surely’s particularly thrilling when an organization finds a solution to introduce one thing new and distinctive to the house – and that’s why we’re so excited to have a good time the Newbie Set by Pawzler!
Pawzler was nominated by Emily Corridor from KittyCatGo. In her nomination, she shared, “I really like how this meals puzzle is modular! You should buy items in units or individually and put them collectively in several methods to make your pet’s meals puzzle totally different each time.”
Greatest Know-how Product: Birdfy Feeder 2 Duo by Birdfy
Many of the merchandise we deal with when attending a present like World Pet Expo are for the pets inside our dwelling. However as animal lovers, there are a couple of merchandise that enable us to get nearer to the unimaginable wildlife throughout us. One product all of us agreed we might like to have in our houses is the Birdfy Feeder 2 Duo.
Nominated by Maggie Marton, the blogger behind Oh My Canine! and creator of the upcoming guide “For the Love of Canine,” this chook feeder is genuinely in a category of its personal!
“That is the best immersive bird-watching feeder I’ve seen,” Maggie shared. “I really like wildlife cameras and devices, and this one appears to have all of it: auto-tracking twin cameras to chook watch from all angles, gradual movement, and the digital camera’s tech and app combo provide help to seize the birds that go to your feeder and determine them so you may know who’s visiting.“
The unimaginable element within the high-quality photographs that this feeder captures will make you are feeling such as you’re up shut and private together with your neighborhood birds.
Greatest Well being Product: Pet Intolerance Take a look at by Glacier Peak Holistics
As pet mother and father, all of us need to do no matter we will to prioritize the well being and well-being of our pets. That is clear with the rising pattern of dwelling care merchandise – a pattern that we love seeing as loving pet mother and father ourselves! That’s why we couldn’t agree extra once we noticed this nomination from Cathy Armato, Canines Luv Us and We Luv Them.
The Pet Intolerance Take a look at by Glacier Peak Holistics makes use of Biofeedback expertise to determine intolerances and sensitivities, offering you with actionable suggestions, together with dietary modifications and dietary supplements that may assist enhance their lives.
“There are numerous dwelling exams for pets, however this new product covers an enormous number of substances pets could have an intolerance for; meals, environmental, and family substances,” Cathy defined. “I really like that it’s tremendous simple for Pet mother and father to make use of. No blood exams, no desperately making an attempt to seize a urine pattern. All you want is to swab contained in the cheek with a cotton swab and get some fur samples (you may even get them from their brush!). The outcomes report is straightforward to learn, clear massive print, with outcomes offered in easy phrases. Every part it’s essential acquire the pattern is offered. You simply mail it within the envelope offered. Pet mother and father need to take management of their canine’s well being in a easy approach, they usually don’t need guesswork!”
Do you will have a cat at dwelling? Excellent news! The take a look at additionally works for them, too!
Greatest Grooming Product: Tear Stain Eye Balm Butter for Canines by HICC Pet
Conserving our pets recent and clear can take numerous work, particularly for these with extra intensive grooming wants. Whereas some merchandise are simple and efficient, we as a group discover that many merchandise depart one thing to be desired in terms of comfort for us, the pet mother and father. After all, once we’re fumbling to attempt to make one thing work, meaning we’re additionally slicing into our pets’ play time!
One factor that caught our eye concerning the HICC Pet Tear Stain Eye Balm Butter for Canines was the distinctive twist-up tube design. There was no want to fret about messy lotions or liquids, and it in the reduction of on the extreme waste created by wipe-style cleaners. The straightforward-to-use stick may be utilized rapidly and with out fuss, addressing tear stains in a fraction of the time.
Along with cleansing up current tear stains, the distinctive formulation helps soothe any irritation within the delicate eye space and stop staining sooner or later. Any model that finds that steadiness between effectiveness and comfort has found the key to a contented pet mother or father!
Greatest Accessible Product: UpBowl
Being a pet mother or father is a blessing, one which we consider everybody ought to have the prospect to take pleasure in. That’s the reason we love seeing corporations discover new and revolutionary methods to make caring for a pet extra accessible for everybody.
UpBowl immediately grabbed our consideration by addressing a standard wrestle for aged, disabled, or recovering pet mother and father to have the ability to present for his or her pets – the problem of bending down to put a meals or water dish on the bottom. For somebody able-bodied, that won’t seem to be a lot. However think about being unable to hold out a activity as very important to your pet’s well being and well-being.
The bowl includes a connection spot within the center and an extended deal with that may simply be clipped into the bowl with minimal effort. With this prolonged deal with, inserting the bowl on the bottom whereas nonetheless standing is straightforward. The deal with can then be eliminated with a easy flip.
Not solely does this assist those that wrestle to bend over, nevertheless it additionally has important worth to these volunteering in rescues and shelters. Conserving their fingers away from the dish permits them to soundly feed canines who’re aggressive, reactive, or vulnerable to resource-guarding their meals.
“I at all times hunt down merchandise that make a activity most of us take as a right and assist different individuals accomplish it,” BlogPaws CEO, Chloe DiVita, shared. “Dinner time is a crucial time for everybody, and UpBowl helps everybody have the ability to take pleasure in it.”
This one unimaginable invention can open the door to pet parenthood for individuals around the globe, and for that, we consider they deserve recognition!
Greatest Sustainable Group: Pet Sustainability Coalition
One shift within the pet house that was extremely prevalent all through this 12 months’s present was the variety of manufacturers and pet professionals actively prioritizing sustainability of their operations – a change vital for the trade to proceed to thrive for years to come back!
On the heart of all of the sustainability-related discussions was one group driving change and galvanizing others to take a step ahead: The Pet Sustainability Coalition.
Not solely did the group have a presence on the present with their very own sales space, however they had been instrumental within the group of the Sustainability Pavilion, bringing collectively manufacturers with a shared dedication to a extra sustainable future.
On the Sustainability Pavilion, a stage showcased a full lineup of audio system every day, sharing distinctive insights and details about sustainability developments, challenges confronted by manufacturers inside the pet house making an attempt to enhance their operations and reduce their affect, and extra.
“We’re so inspired that sustainability is not a distinct segment idea and has actually gone mainstream,” Jim Lamancusa, Government Director of the Pet Sustainability Coalition, shared. “Second solely to the well being of our fur infants, sustainability is a vital driver to buying choices made by customers. In reality, sustainable merchandise have grown twice as quick as standard ones previously 10 years. That is creating a real win-win the place enterprise’s buyer loyalty and development enhance similtaneously we cut back our affect on the planet.”
The spectacular efforts put forth by The Pet Sustainability Coalition are making a long-lasting affect on the trade and its means to proceed empowering pet mother and father for generations to come back.
Most Charitable Model: Rovercoat
One frequent thread that connects us all within the pet house is our ardour for our pets and their superb affect on our lives. Because of this it hits so onerous (in one of the simplest ways) once we discover a model devoted to creating a distinction.
Rovercoat Canine Rainwear was impressed by Bear, an outdoor-loving canine who lives in wet Portland, Oregon. The jackets, obtainable each as a shell and a fleece-lined jacket, are 100% waterproof, breathable, and designed to suit canines of all sizes and shapes with their adjustable straps. However the purpose we’re celebrating the model isn’t particularly their high-quality rain gear – it’s what they’re doing with them.
Recognizing the extraordinary energy and affect of remedy canines to deliver consolation and assist to these in want, they started their mission of supporting native remedy canines by partnering with the group at Dove Lewis to supply jackets to the remedy canines from Portland Space Canine Remedy Groups (PACTT).
Thanks to Rovercoat for caring for these unimaginable pups!
Most Partaking Sales space: Heckova!
When strolling the ground at a commerce present the scale of World Pet Expo, you see A LOT of various cubicles – however regardless of the huge array of merchandise and shows, they’re usually very related of their setup. Nonetheless, from time to time, you come throughout a sales space that goes above and past to create a memorable expertise for present attendees and stand out of their minds within the days and weeks that observe the present.
For the BlogPaws group, that sales space was the speaking canine from Heckova! Canine Meals. Sure, I imply an precise speaking canine – telling jokes and having conversations with individuals on the ground about their present expertise.
Positive, the canine wasn’t truly speaking, however the intelligent design of the sales space definitely gave the phantasm that it was! We noticed many nice issues that day on the present, however all of us left on the finish of the day nonetheless speaking about this chatty pup, a transparent signal of efficient advertising and one which deserves to be acknowledged.
Greatest Model Rebrand: Earthly Pet
Having entered the pet house over 15 years in the past, the group at Earthy Pet is something however new to the world of pets and pet care. They’re the inventive geniuses behind a number of well-known manufacturers, together with Capsule Buddy Naturals, Off Leash, Earthbones, and Cat Sushi. However they made an thrilling announcement at this 12 months’s World Pet Expo…
As soon as referred to as Presidio, the corporate undertook a full rebrand, full with new packaging, identify, and messaging. Every part concerning the model’s look was up to date and refreshed into one thing eye-catching, fashionable, and efficient.
All through this alteration, we had been impressed by the corporate’s communication, assuring their loyal prospects that their core philosophy, the group, recipes, and dedication to their pets all remained unchanged.
We acknowledge the large endeavor of an organization rebrand and need to have a good time this job effectively achieved!
Greatest Model Refresh: Veterinary Method
Some package deal refreshes fly beneath the radar, making easy coloration or design modifications with out making waves. Nonetheless, some refreshes contact us emotionally, drawing us in and making us fall even additional in love with every little thing the model stands for.
Our love of the packaging Veterinary Method launched on their Sensible Vitality Dietary supplements got here not simply from the looks (though it appears to be like nice). We had been drawn in by the pet drawings featured on every product. Highlighting the corporate’s “As a result of We’re Pet Mother and father Too” marketing campaign, every package deal showcases a picture of a pet owned by one in all SynergyLabs’ workers.
It’s a enjoyable, private contact that showcases the corporate’s love for animals and helps to construct a extra genuine reference to pet lovers all over the place.
Greatest Packaging: Pumpkin Pupcake by Swell Gelato
Packaging is essential for a lot of causes. It’s the very first thing prospects see when looking for product choices, nevertheless it additionally must maintain the integrity and construction of the product intact via transport, transport, and extra.
Swell’s latest product, the Pumpkin Pupcake, additionally launched with a brand new sort of packaging to maintain the Pupcake protected. Throughout our go to to their sales space, it was clear how proud they had been of the packaging. Not solely is it cute and in alignment with their already effectively branded enterprise, however it is usually very purposeful.
We stopped by proper on the finish of the present, and the Swell group shared how they’d been shifting – primarily shaking – their packaging for the previous three days and the Pupcake was nonetheless intact and as cute as ever. We, in fact, don’t advocate that you just shake your Swell Pumpkin Pupcake, however any packaging that’s each cute and purposeful deserves recognition in our guide.
Every model featured above is working onerous to maneuver the pet trade ahead. With their innovation and fervour, they’re propelling the world of pet care ahead, making it doable to offer our pets the absolute best high quality of life. Congratulations to all of the winners!
Which model or product from this checklist stands out to you? Is there an choice you’d prefer to study extra about? I’d love to listen to your ideas!
In regards to the Writer: Britt Kascjak, BlogPaws Director of Content material & search engine optimisation, is an award-winning freelance author whose background in digital and social media advertising spans 15+ years. She’s been a content material creator within the pet trade for 9+ years along with her personal blogs: Shed Occurs, The Kas Pack, and Lucifer the Rescue Pup the place she shares her life and out of doors adventures along with her 2 canines and three cats. Learn extra…
