The Pet Trade Federation (PIF) has joined the Pet & Equine Insurance coverage Affiliation (PEIA), with PEIA additionally turning into a member of PIF, strengthening collaboration between pet companies and the insurance coverage sector at a time of accelerating give attention to animal welfare, affordability and danger administration.
PIF represents pet-related companies throughout pet companies, pet retail, manufacturing, pet grooming and boarding. PIF believes that pet insurance coverage performs an necessary position in supporting animal welfare and accountable pet possession and that nearer dialogue between insurers and the broader pet business is more and more necessary as pressures on prices and expectations of pet well being proceed to develop.
Via its membership, PIF is effectively positioned to share sensible perception into how pet homeowners work together with companies at key choice factors and to assist enhance communication round danger, care and the worth of insurance coverage. PIF additionally has a robust monitor document in growing codes of observe and sector steerage and in working collaboratively with veterinary and welfare organisations via teams such because the Canine and Feline Sector Group and the All-Celebration Parliamentary Group for Animal Welfare.
Commenting on the announcement, Nigel Baker, PIF CEO, mentioned: “Pet insurance coverage is an important a part of the broader pet care panorama. This mutual membership displays a shared dedication to a greater understanding between insurers and the pet business. We’re eager to work carefully with PEIA and its members, share perception from our members and help clearer communication with pet homeowners round welfare, accountability and danger.”
Sharon Brown, PEIA CEO mentioned: “I’m thrilled to welcome PIF into the PEIA neighborhood and to hitch PIF in return. All of us need the identical factor: higher outcomes for pets and the individuals who love them. The extra we work collectively throughout the ecosystem, the better it turns into to boost requirements, enhance understanding of danger and care, and assist pet homeowners make knowledgeable decisions about insurance coverage that help welfare and long-term sustainability.”
