Waita Pets-a start-up natural pet treat and pet food company is storming the market securing 100 new stockists in a year with its range of air-dried and freeze-dried products.

Waita Pets, a pure pet meals and deal with firm primarily based in London that solely formally launched their vary of air- and freeze-dried merchandise in October 2024 has already secured over 100 stockists. Their merchandise are actually obtainable in respected chain shops akin to Only for Pets, alongside well-regarded unbiased retailers, and on-line pet boutiques. The corporate is about to make its debut at PATS, NEC Birmingham 28-30 September (STAND L78), the UK’s premier pet commerce present.

Waita Pets was began by founder Bolun Li and Wendy Wang and the inspiration for the enterprise got here from their very own beloved pets Cho their cat a British Shorthair and their canine, Toto a Dachshund x Jack Russell.

“Like many devoted pet homeowners, we sought solely the best high quality for our furry relations: meals that was pure, and crafted with reliable, pure components. Pushed by this dedication, we immersed ourselves on the planet of freeze-dried uncooked and air-dried diet, bringing treats that sparked joyful tail wags, keen paw faucets, and delighted sniffs. Our mission is to develop merchandise that prioritise well being, transparency, and the real wants of our furry pals,” says Bolun.

Bolun, 39 years previous brings a wealth of expertise from his earlier function as a channel supervisor working in telecommunications, the place he honed his abilities in operations, distribution technique, and model improvement. Wendy, 27 years previous is at present pursuing a PhD, with a robust tutorial background that displays her analytical and analysis capabilities.

Waita Pets’ merchandise stand out from the group attributable to their dedication to high quality, transparency, and innovation in pet diet. On the core of their vary is freeze-dried expertise, which preserves the pure vitamins, flavours, and textures of actual components with out the usage of excessive warmth or synthetic preservatives. This course of ensures that pets obtain the complete dietary advantages of uncooked meals, in a secure, handy, and shelf-stable type.

The UK’s freeze-dried pet deal with and meals market is rising, with the freeze-dried pet food market particularly projected to achieve $185.8 million by 2030 from $133.5 million in 2024, rising at a 5.8% CAGR from 2025 to 2030. The market is being pushed by premiumization and humanization whereby pet homeowners are more and more treating their pets as relations, driving demand for high-quality, wholesome, and pure meals and treats. Shoppers are looking for minimally processed pet treats with high-quality components and are sometimes searching for single-ingredient choices. A rising variety of pet homeowners, particularly millennials and Gen Z, are keen to spend extra on premium merchandise for his or her pets’ well-being and there’s a rising desire for pure, premium-quality treats created from high-quality protein sources.

“Our typical prospects are conscientious pet homeowners who view their pets as household and are deeply invested of their well being and well-being. They’re typically well-informed, research-driven people who prioritize high-quality and pure merchandise. Many are looking for alternate options to mass-produced pet meals, wanting as an alternative for diet that mirrors a extra pure, biologically acceptable weight-reduction plan. These prospects recognize the comfort of freeze-dried meals whereas valuing the advantages of uncooked diet.

“Our product improvement is grounded in rigorous analysis and a robust dedication to dietary integrity. We started by completely learning species-appropriate diets, specializing in the pure dietary wants of canine and cats. This concerned reviewing present scientific literature on uncooked and freeze-dried feeding, consulting veterinary diet tips, and analyzing ingredient performance to make sure our formulations ship balanced, bioavailable vitamins,” says Bolun.

Waita’s future targets embody increasing into worldwide markets and rising their community of unbiased and chain stockists. They plan to launch new deal with flavours, full meals, and seasonal merchandise akin to their Christmas version. Moreover, they intention to reinforce their wholesale, bespoke, and white-label companies, permitting retailers to supply unique, customised merchandise.

“Sustainability and high quality will stay on the core of our development as we set up Waita Pets as a frontrunner in pure freeze-dried pet diet,” concludes Bolun.

For additional data on Waita Pets’ merchandise, please go to: www.waitapets.co.uk

For commerce buyer go to: www.waitapets.co.uk/pages/wholesale-contact